$114K+ in 90 Days. A Welcome Flow Built for Kammok
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Kammok.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Kammok
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line
Your $10 starts now
Preview Text
Welcome to adventure grade gear
HERO MODULE
Hero Approach: Direct
H1: Welcome to Kammok
Subhead: Your $10 off is active
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You're in. Use code KAMMOK10 for $10 off your first order (expires in 14 days).
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start here
Wallaby Your go-to everyday hammock with straps included for instant relaxation
Roo Double The flagship camping hammock built to outlast everything else in your pack
Swiftlet Portable hammock stand that sets up anywhere without trees
Mantis All-in-one hammock tent combining shelter and sleep system for backcountry trips
Mountain Blanket Ultra-plush fleece blanket that turns any campsite into comfort
Firebelly 30°F Down trail quilt for cold-weather adventures where most gear fails
2
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SUBJECT LINE: Why I started this
In 2010, I was hammock camping for the first time when my sleep got interrupted by the sound of a tear and a fall to the ground.
I was hooked on hammock camping but let down by the lack of quality equipment in the outdoor market. I saw an opportunity for a better hammock that was more durable and more inviting.
So I started Kammok with a simple mission: equip and inspire life-changing time outside through gear that would maintain comfort and durability on the wildest of adventures.
It had to be lighter, tougher, and longer lasting than the rest.
That's still what drives us today. Adventure grade, better made.
Your code KAMMOK10 gets you $10 off and expires in 13 days. No pressure, but if you're ready to upgrade your outdoor setup, now's the time.
– Greg
Founder, Kammok
3
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INBOX MODULE
Subject Line
What makes this different
Preview Text
Adventure grade means something
HERO MODULE
Hero Approach: Question
H1: Why Kammok?
Subhead: Six reasons we exist
Cta Button: See the Gear
MODULE 2: TRANSITION COPY
Most outdoor gear forces a choice between weight and durability. We refuse that trade.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built on different principles
Infographic: Checklist
- Lifetime warranty on everything because adventure grade means lasting durability
- Technical fabrics that pack lighter and perform stronger than category standard
- Sustainable production with recycled materials and cleaner chemicals
- Versatile design that works on the ground or in the air, basecamp to backcountry
- Setup speed measured in seconds, not minutes
- Category innovation that solves problems other brands ignore
Products Shown
Roo Double The flagship hammock that started it all
Mantis All-in-one shelter for backpackers who refuse to choose between weight and comfort
Crosswing Vehicle-mounted awning that deploys shade in 3 seconds flat
4
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INBOX MODULE
Subject Line
Code expires in 9 days
Preview Text
KAMMOK10 still active
HERO MODULE
Hero Approach: Direct
H1: Still Here
Subhead: Your $10 off expires soon
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
You claimed KAMMOK10 when you joined. You have 9 days left to use it.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Most popular right now
Wallaby Your weeknight-friendly entry point with everything included
Outpost Vehicle hammock stand that sets up in 60 seconds for overlanding
Swiftlet Portable stand for campers without trees
Roo Double The hammock that proves durability and comfort aren't opposites
Mountain Blanket Camp comfort that packs down to nothing
Firebelly 30°F Down quilt for cold nights when most sleeping bags quit
5
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INBOX MODULE
Subject Line
Kammok vs everyone else
Preview Text
The comparison nobody else shows
HERO MODULE
Hero Approach: Question
H1: What's the difference?
Subhead: Here's what you're choosing
Cta Button: Shop Kammok
MODULE 2: TRANSITION COPY
Every outdoor brand says their gear is better. Here's what that actually means.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Side by side
Infographic: Table
| Dimension | Kammok | Typical Competitor |
|---|---|---|
| Durability | Lifetime warranty, adventure grade construction | Limited warranty, standard materials |
| Setup Speed | 3-60 seconds depending on product | 5-15+ minutes typical |
| Material Quality | Technical fabrics, stronger and lighter | Generic outdoor fabrics |
| Versatility | Ground or air use, multiple configurations | Single-purpose products |
| Sustainability | Recycled materials, cleaner production chemicals | Standard production methods |
Products Shown
Roo Double The hammock that launched a different standard
Mantis Complete shelter system for serious backpackers
Crosswing Vehicle awning that deploys in 3 seconds, not 10 minutes
6
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INBOX MODULE
Subject Line
1,288 verified reviews
Preview Text
4.8 stars from real customers
HERO MODULE
Hero Approach: Direct
H1: Listen to Them
Subhead: Not us
Cta Button: Read Reviews
MODULE 2: TRANSITION COPY
We can tell you about our gear all day. Here's what customers actually say.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Real feedback from real adventures
Infographic: Numbered List
•
7
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INBOX MODULE
Subject Line
KAMMOK10 expires tomorrow
Preview Text
Your last chance for $10 off
HERO MODULE
Hero Approach: Direct
H1: Last Call
Subhead: Code expires in 24 hours
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
Your KAMMOK10 code disappears tomorrow at midnight. No extensions, no encore.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Final chance
Wallaby Go-to everyday hammock with straps included
Roo Double The flagship camping hammock built for life
Swiftlet Portable stand that hangs anywhere
Mantis All-in-one hammock tent for backcountry trips
Outpost Vehicle hammock stand ready in 60 seconds
Crosswing Instant shade in 3 seconds flat
8
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SUBJECT LINE: Everything okay?
You joined our list two weeks ago and claimed the KAMMOK10 code, but I noticed you didn't use it before it expired.
No pressure at all. Maybe you're still figuring out what you need. Maybe the timing wasn't right. That's totally fine.
But if something held you back or if you have questions about our gear, I'm here. Just hit reply.
We built Kammok to solve the problems I ran into as a hammock camper who kept getting let down by gear that wasn't up to the challenge. If that resonates, I'd love to help you find the right setup.
Your code is expired now, but if you're ready to move forward, reply and I'll sort you out.
– Greg
Founder, Kammok
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.